Sisters-in-law Melissa and Laura Vitelli started Jar Goods with a clear mission — to deliver delicious, simple to use, flavorful tomato sauce in a jar. Stock-able in any pantry and ready in a pinch.
Notorious for doing absolutely nothing half-way, the two went all in, using an initial investment of only $150 to begin bottling Pa Vitelli's regionally famous tomato sauce by hand — the original Classic Red sauce.
If you grew up in Jersey City, New Jersey during the 60's, 70’s, 80’s, or 90’s, there’s a good chance you went to Jule’s on Westside Ave, where Laura’s father served up more dinners than anyone can count. There’s a good chance you’ve tasted Classic Red. This Italian American institution was a family owned and operated “red sauce joint” known for all the classics – towering lasagna, spaghetti & meatballs, and of course, chicken parm.
If you weren’t lucky enough to have eaten there, don’t fret, you can still experience the “red sauce perfection” that put Jule’s on the map. Melissa & Laura channel their father’s recipe into each and every jar of Jar Goods Classic Red, Classic Spicy, Classic Vodka, and Vegan Vodka; simmering premium ingredients in small batches for a taste that’s just like homemade.Now, you can bring home the famous taste of New Jersey’s Jule’s, with each 16 ounce jar of Jar Goods’ Classic Red Tomato Sauce.
Show your support for small business and try Jar Goods pasta sauce.
No one has to know that you didn’t spend hours standing over the stovetop. It’ll be our little secret. With Jar Goods, it’s never ‘just’ tomato sauce. It’s the almost-homemade, “did Ma make this?” staple your meals need and your taste buds will love.
Every Jar Goods sauce boasts a thick texture and a pleasant tomato taste — it has legs enough to stand on its own and is perfect for eating right off the spoon when no one is looking. Incorporate it into dishes passed down from generation to generation, or create your own, new delicacies.
Jar Goods is perfect for the home cook who looks forward to providing a fresh-cooked (or semi-homemade) meal to their family, or needs to indulge a little on their own. It’s a product for the kitchen mavens and the not-so-kitchen-savvy, leaving no one behind and making sure everyone can enjoy it just the same. It’s perfect as the token tomato sauce in any recipe, and equally as ideal for dipping veggies and bread sticks in.
We are proud to be a New Jersey tomato sauce company that is a certified woman owned business. You’d be hard-pressed to find anyone here not serious about red sauce. We produce in small batches and simmer our pasta sauce to absolute perfection.
Knowing the infamous saturation of the pasta sauce category, Melissa and Laura thought it best to test the market before diving in. By selling at New Jersey farmer's markets and street fairs, they confirmed that there was indeed demand for Jar Goods and their gourmet Classic Red tomato sauce.
By employing grassroots efforts and a can-do spirit, Jar Goods amassed a loyal local following and began getting Classic Red on store shelves. They graduated from self-produced to professionally packed. Now you can order Jar Goods pasta sauce online and have these jars of homemade goodness shipped right to your doorstep!
Every batch of Jar Goods sauce is a comforting mix of herbs, tomatoes, and spices. The fresh basil adds a pop to the vine ripened tomatoes, enlivening the whole sauce without being the least bit overpowering. In fact, we pride ourselves on creating a tomato sauce that is full-bodied and luscious, complimentary in a wide range of Italian or other dishes.
Each and every 16 oz. jar has no added sugar, is certified non-GMO, is vegan and gluten free. It’s also easy to store in a pantry or refrigerator (after opened) — no fuss, no muss.
Jar Goods highly recommends use our tomato sauce with spaghetti and meatballs, whether made with pork and beef or a plant-based substitute. It’s your best choice for pasta, pizza, chicken parmesan, lasagna, ravioli, tomato soup, stuffed peppers, seafood, a great bolognese, or as a topping for your favorite roasted veggies. Check out each product page for additional ideas on how to use Jar Goods Tomato Sauce, and click through our recipes for some real meal-time inspiration. The opportunities are endless with Jar Goods Tomato Sauce, in four flavors.
No matter the occasion, choose Jar Goods tomato sauce in a jar. This cozy sauce transforms ordinary Italian recipes into decadent and hearty meals you can eat solo, with your favorite plus-one, or that an entire family can enjoy, day in and day out.
We love being the sauce for every and no occasion — perfect for that big anniversary meal or your random Tuesday evening standing over the sink. We’re there to level-up your meals, in whatever form that happens.
Don’t destroy your diet while indulging — our delicious sauce contains no added sugar, is certified non-GMO and is vegan & gluten-free.
With Jar Goods, there’s no need to sacrifice health for indulgence — embrace both. We use products we’re proud of, starting with vine ripened tomatoes from California. Ingredients include tomatoes, basil, water, onion, olive oil, garlic, salt, and black pepper — that’s it. No gunk, no junk, just wholesome, delicious vine ripened tomatoes combined with fresh onions, garlic, basil and pure olive oil for a just like homemade taste. In other words, ingredients you can feel good serving to yourself, family, and friends.
Jar Goods was excited for their non-GMO verification, bringing their products to a wider audience, and the launch of their two new flavors in August 2015 - Classic Vodka and Classic Spicy. Since then, those flavors have amassed the same adoring following as the other Jar Goods flavors. Enjoy one (or all!) of four varieties of our delicious tomato sauce, as there’s something for everyone
With Jar Goods, you don’t have to add anything as it is delicious as-is, but we also encourage you to make every meal your own. We’re also excited to ship directly to you, via our website, so get those orders placed and let’s eat like we’re back in Italy! This jarred tomato sauce is bound to be your new favorite tomato sauce brand!
Thank you for supporting our small business.
Vine-ripened tomatoes, pure olive oil, and more combine to make a jar of tomato sauce that tastes just like homemade. We've perfected our tomato sauce recipe and jarred it for you to enjoy. Jar Goods tomato sauce contains no added sugar.
* Classic Vodka contains milk
* Vegan Vodka contains coconut